Bringing Spring Summer 2023 to Life: Audra H. shares her insights on the inspiration, design, and favorite moments from our newest collection.
]]>Bringing Spring Summer 2023 to Life: Audra H. shares her insights on the inspiration, design, and favorite moments from our newest collection.
We're on a creative high from our collection photoshoot over the past few days and eager to share what we've been up to. Here's an inside look at our NYC and St. Louis team and talent coming together for the first time at our Ladue Atelier.
We invite you into our retail space to shop and preview the latest pieces in the AUDRA collection, all under one roof at our headquarters.
Shop by appointment for a private preview of the latest women's luxury clothing. Bespoke designs offered through appointments with AUDRA Creative Director Audra Noyes Herndon
To book your in-person or virtual walk-through and shopping experience, simply use the link below or call 314.275.0758 with preferred availability.
CLICK HERE TO MAKE AN APPOINTMENT
The most recent release of the AUDRA Autumn/Winter 2020 Collection brings you a cherry jacquard textile with a hand signing inlay. Composed of four individual letter elements, in reverence to Audra's late grandmother, Ruth, whom she lost in late 2019 and has been the central inspiration of this season.
The fingerspelling of 'RUTH,' through signing, pays homage to the significant physical representation of Ruth and her journey in life with arthritis. Simultaneously, celebrating her resiliency and strength conveyed to the women in her life. Audra drew from her relationship and continues to introduce precious moments of thoughtful design elements as we move through this new season.
Three generations of hands in Audra's family, including Ruth.
The precision of placement is a detail that AUDRA adheres to when creating. After the hand icons were created in the form of signing each letter, they were specifically placed throughout the silhouette of a top to create a repeating pattern, knowing exactly where each letter landed.
This limited edition fabric of fingerspelling 'RUTH' was taken from the initial development into a digitized process that enabled further intentionality. This in turn allowed for an organic repeating motif to run on the textile.
To bring it to life, AUDRA chose the silky-like viscose jacquard. A fabric with wearability for daytime and evenings, especially in our Drawstring Shirting style. This specialized jacquard technique allows for a mirrored front and back - shiny and matte - a detail that signals that the inside of the fabric is just as important as the outside.
The cherry red custom color was developed again to celebrate Ruth and her reminiscent lip rouges. Once the jacquard was woven in Italy, it was then dyed to the color specificity by AUDRA and shipped to NYC for sewing. This rich cherry, along with cinnamons, were colors Ruth loved, and work themselves well into this collection. and seasons beyond today.
We're thrilled to share that the AUDRA Atelier has officially moved:
9753 Clayton Road
Saint Louis, MO 63124
The team and I cordially invite you into our new space to shop, preview the latest pieces in the AUDRA collection and join us to toast the new atelier headquarters.
To book your in-person or virtual walk-through and shopping experience, simply call 314.275.0758 or email info@audraofficial.com with preferred availability.
Our Health & Safety Protocols
In addition to adhering to the CDC's recommended guidelines to prevent the spread of COVID-19, our team is taking precautions, including the following:
A recipe of hand-drawn whimsical botanicals and guiding compasses, aptly named "Ruth's Recipe," is a dreamy collage of mementos that represent her beloved grandmother. With splashes of vivid red and gold introduced, representing the endless inner light of Ruth, her luminous spirit and forever champion to her granddaughter.
]]>Upon finalizing the print, Audra's personal drawings were transferred into a complex digitization form. Every line was redrawn by the AUDRA team in a digital manner and then built into a repeat pattern and placed with precision onto silhouette forms. This process of combining the traditional and technological allows for maintaining design integrity while producing the print on fabric to the highest quality standards.
Beauty, quality, fit, and attention to detail are elements of what makes an AUDRA garment stand out. This is often told in an unspoken sense by the intention in fabric selection, distinct design characteristics, precision placement of seams. In this case, a custom motif expressed from a deeply personal place and shared with you.
Make shades of luxe wine, camel, and oatmeal stand out in your style this autumn by dressing head to toe tonal. Break out these colors of substance for a ready change in seasonal experiences and feelings.
Dining in has a whole new meaning, including not discounting the ceremonious time spent having a meal. Whether you're setting up a simple tablescape, joining virtual dinner parties, picking up carry-out from your favorite restaurant, or eating lunch at your desk, it's an always consistent part of our days. We've styled three outfits for you - for when you're dining in and out (as in, outside), from our latest collection.
A classic staple in your closet and sophisticated addition to the AUDRA collection, our Patchwork Button Down is a modern take on timeless shirting.
]]>